These principles form the foundation of our design system. They guide our team when working on different parts of the system and help us do better and more informed decisions.

Include people #

We include people into the process to build trust, share understanding, and co-create solutions. We want everyone using our system to become a design system champion.

Promote consistency #

Consistency enhances clarity and makes our system more predictable and easy to use. We use the same language and patterns wherever possible.

Embrace accessibility #

Accessibility is in the core of the World Wide Web. We embrace it by making our system available to, and accessible by, everyone.

Reduce complexity #

Modularity reduces complexity and improves our design system’s reusability by breaking it into small, easy to consume parts.

Support adaptability #

Our design system adapts to product teams’ changing goals and contexts, enabling multiple pathways instead of enforcing a single way to work.

Empower with AI #

We build AI features for every part of the design and development journey. From expert guidance on our system, to generating user interfaces of the future.


Our goals #


Design as infrastructure #

Our goal isn’t just building better tools or products, it’s about creating the infrastructure for an entire ecosystem of design and frontend innovation at Kesko.

Scalable, consistent outcomes #

We provide the core foundation across teams and projects, enabling scalable, consistent outcomes. This is a long-term investment that supports Kesko’s ability to innovate and compete at scale.

Reduced development costs #

Design system enables faster development, higher-quality experiences, and reduced maintenance costs. This gives us the opportunity to allocate more time for innovating on new features.

Improved collaboration #

Design system helps establish a common vocabulary between everyone at Kesko and improves collaboration between different teams and disciplines.

Foundation for AI adoption #

As AI transforms our workflows, design systems are becoming the foundation for rapid prototyping and feature creation. Investing in this infrastructure ensures we deliver at the speed the market demands.